Why we are called Furious Goose?

Aaah... what's in a name?

I had been searching for a name for the brand for ages – trying out all sorts of grand, serious ideas. None of them felt right. I wanted something fun, sensorial and unforgettable.

One afternoon, during a rather merry lunch, a friend’s mother was regaling us with stories from her childhood in Kenya, where she grew up amongst the White Mischief set. One character completely stole the show and he was a particularly furious goose. Every time she mentioned him, in her cut-glass English accent, the whole table roared with laughter.

And that was the moment. Eureka!

There was an animal for a memorable logo  ✔️ 
It was fun to say and deliciously sensorial  ✔️
It didn’t take itself too seriously  ✔️✔️✔️ (big tick!)

But to post-rationalise things the deeper meaning lies in the two words themselves:

Furious is for the bold colours, the drama of our storytelling, our daring compositions and our signature graphic style.

Goose is for tradition, craftsmanship and the beautiful natural materials that make everything we create so covetable – noble fibres such as silk,  cashmere and wool.

Together they neatly encapsulate our brand: luxury that stands out from the crowd.

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