Our design process

Our pocket squares and silk scarves and fabrics are designed by hand here in Brixton. Read on to discover the four steps that go into perfecting each collectable piece of wearable art.

Step 1: Pen and ink sketches

We always start with scamps and sketches to coalesce the visual language that we'll be using in each piece. We draw inspiration from sources as diverse as ancient cosmology through fine art to the contemporary underground music scene.

The results can be quick and scrappy scribbles on the back of a napkin or more polished drawings in chalk, charcoal or even using linocut or woodcut print techniques.

Step 2 – Digital draughtsmanship

Once we've explored a concept in sketch form and are happy that it will work on a silk scarf or pocket square we painstakingly (and by hand) redraw the illustration in vector graphics.

This is where the Furious Goose signature style comes into play. By simplifying shapes to crisp vectors and tinting the design with flat colours we create a piece that hovers excitingly between fine art and pure graphic design. 

Step 3 – Refine and create the colourways

Furious Goose Process - Digital Designed Pocket Squares and ScarvesWe take great care in our intricate designs and make sure that each and every stroke is in the right place before declaring the creative fit for the final colourways. And it's in the colour selection that the silks really come to life. We rarely use black even for outlines, instead using deep hues and tonal contrast to create the definition. This makes our designs glow in glorious technicolor. 

Step 4 – Prepare for printing

Furious Goose Luxury Silk Pocket SquareWe are unashamedly digital in our design and print. We just couldn't achieve the amazing results we do with traditional processes. One of the main complaints people have about digital print is that it lacks the ink penetration that screen printing offers. We overcome this by working closely with some of the most talented silk printers in England, carefully finessing each design with top-secret colour profiles to achieve truly double sided results.