Sustainable luxury isn't an impossibility but it isn't easy.
We love fashion and we love print, but waste is a huge problem with the industry. We are are making every effort to cut down on our waste and to become as carbon neutral as possible.
From May 21st 2022 we have teamed up with Ecologi to plant one tree for every product purchased on our site. So if you buy 10 items (please do!) then 10 trees are planted in one of Ecologi's verified and tracked forest projects. Please read more about this amazing organisation here. You can even sign up and start planting trees yourself.
One of the other reasons we are a low impact company is that we do not mass-produce. Unlike bigger luxury brands we do not print thousands of pieces to sell about half of them with the rest being scrapped. We were all shocked to hear about major fashion houses burning excess stock. It's just despicably wasteful! We print in small print runs and reorder as and when we need to.
We are also printed and finished here in the UK which cuts down on shipping and air freight emissions. Our printers are based in Macclesfield and the staff are true textile artists. This means our products are made in a safe and supportive environment with everyone in the chain being paid properly.
To achieve the stunning colours that make a Furious Goose scarf so wonderfully furious we use acid inks for silks/wools and reactive inks for cottons/linens. These are non-toxic water-based inks and no additional harsh chemicals or dyes are used in the process.
We print on only natural base cloths such as wool, silk, cotton, linen and velvet. We do not print on any polyesters or polyester blends.
Our products are the opposite of fast fashion and will to be treasured as family heirlooms rather than thrown away after one season.
So shop with confidence that a Furious Goose product is not mass-produced, indeed is a rare item, something you can really show off and remember that for every product purchased a tree will be planted.