SEE (See Everyone Elevate) is an inspiring brand founded by Bev Jennings, championing inclusion and opportunity in business. We were commissioned to develop a family of signature patterns for use across the brand, with an initial focus on a collection of luxury, sustainably produced accessories.
Design process
The pattern was developed through an extensive creative collaboration, resulting in a family of three interchangeable brand patterns. Inspired by the SEE marque – a distinctive symbol that appears as an 'S' but is constructed from two interlocking 'e's – the identity was deconstructed into its constituent forms and reimagined as a versatile geometric pattern system suitable for leather, silk, cotton and a wide range of brand applications.
This project was developed in collaboration with our sister studio, Brand Temple, specialising in brand strategy and visual identity.
Design specification
✓ Three interchangeable repeat patterns
✓ Scalable vector artwork
✓ Fashion, packaging and brand applications
